Diseño grafico y web. Fotografia y video institucional. Marketing online

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics


This article was originally published in the MarketingExperiments newsletter.

When creating an ad, it’s important to remember you are not trying to sell the product, you are just trying to get a click.

So if you’re trying to sell a click, you only need to tell enough in the ad to spark the right kind of directional interest that will eventually lead to a purchase.

In this video replay, Flint McGlaughlin and participants from YouTube Live work together to create a Facebook ad that achieves the one element that is so often missing from our emails and webpages — Clarity.

McGlaughlin states, “We spend much of our energy trying to find the right words to say. We focus on persuasion; we hire excellent copywriters; we pay a lot for beautiful graphics, and we certainly invest millions of dollars collectively on our websites. Yet the simplest thing to correct, the one item in marketing which all of us should be able to master — is missing on most of our pages.”

To create the ad, he drills down on five aspects of clarity by showing how it was achieved in sample case studies.

Watch the video to learn how to create clearly worded ads that get the most clicks.

Related Resources

The Danger of Marketing Background Noise: How to communicate your offer with maximum clarity

Website Messaging: How clarity once again trumped persuasion to the tune of a 200% boost in conversion rate

Landing Page Optimization: Minimizing bounce rate with clarity

Recuerda que en VisualMarketing, agencia de diseño y marketing digital, tenemos estos consejos, y otros más, en cuenta para brindarte el mejor diseño y estrategia de marketing con base en tu necesidad. Estamos mercado desde 2011 y desde antes en el mundo del diseño y contamos con la vasta experiencia de nuestros profesionales que harán que tu logo transmita los valores de tu marca. ¡Contáctanos!

Source link

24 May, 2019

0 Responses on Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics"

Leave a Message

Your email address will not be published. Required fields are marked *

Palermo, Bs. As., Argentina: 0810 268 1865 | +54 (11) 60090865 | Cel: +54 (9) 15 6833-7441

Copyright ® 2017 VisualMarketing. Todos los derechos reservados.

Estamos en WhatsApp
Visit Us On TwitterVisit Us On FacebookVisit Us On PinterestVisit Us On YoutubeVisit Us On Linkedin
Skip to toolbar