When I started my journey as an entrepreneur, I made a huge mistake. And...
We create videos with the goal of educating and entertaining people. Beyond that, we are all at the mercy of various algorithms in play on the platforms where we hope to share our ideas. In both cases, there are two types of videos that get attention.
The Two Types of Video to Post
- Brief – Less than 3 minutes, maybe even less than 1.
- Long – Ten minutes or more.
We either want the snack or the meal. It doesn’t matter which platform, though YouTube tends to promote long form much more than brief works. What matters is what your prospective audience is meant to do after watching the video.
Longer videos earn more camaraderie, trust, likability (if you are worthy of those emotions). Brief videos serve people looking to solve a specific problem.
It’s up to us to create both. It’s not our choice. We don’t pick the length. The platform and our target audience’s intent are what drive these choices.
Want to see an example?
Get my Newsletter!
If you like what I covered here, I invite you to grab my newsletter. It’s not the same as this blog post. It’s completely unique content that comes out on Sundays. I promise you that it’s the best of what I do every week.
Recuerda que en VisualMarketing, agencia de diseño y marketing digital, tenemos estos consejos, y otros más, en cuenta para brindarte el mejor diseño y estrategia de marketing con base en tu necesidad. Estamos mercado desde 2011 y desde antes en el mundo del diseño y contamos con la vasta experiencia de nuestros profesionales que harán que tu logo transmita los valores de tu marca. ¡Contáctanos!