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I have a question for you…
How do you figure out what you should blog about?
If I had to take a guess, you probably come up with ideas based on one of two strategies.
The first is to use tools like Ubersuggest to come up with a list of keywords.
But once you find popular keywords, you have to brainstorm topic and titles ideas.
What a drag, right?
Now, the second way you probably come up with ideas is by using tools like Buzzsumo.
You type in a keyword and it shows you the most popular blog posts that have performed well in the past based on social shares.
But there’s an issue… actually a few issues:
- Buzzsumo only shows you 10 ideas… unless you pay them $99 a month.
- And just because a blog post has a ton of social shares, it doesn’t mean it will get consistent traffic like you would through SEO. Social shares typically provide a boost in traffic for only a few days and that’s it.
- Tools like Ubersuggest show you popular keywords, but it’s not easy to come up with titles based on those keywords.
There must be a better way to find topics you should blog about, right?
There will be in 30 days with your help!
Content marketing made simple
A few weeks ago I made an upgrade to Ubersuggest: I added a free backlink checker called Backlinks.
But why stop there?
I now plan to release a new feature on Ubersuggest that will provide data similar to what you would find on Buzzsumo, but I need your help to do so.
Let’s say you are interested in creating content that gets a lot of traffic.
What’s the process you use?
Well, you probably head over to Ubersuggest and type in a keyword. You’ll see a report that looks something like this:
You then pick a few keywords and create articles about them. Now sure, at least with this approach you are writing content about keywords that have decent search volume.
But what about the title?
Here’s an interesting stat for you… 8 out of 10 people will read your headline, but only 2 out of 10 will click through and read the rest of your article.
So how do you come up with that title or headline? One that grabs attention.
What if I made that easy for you?
What do you think of the idea of seeing a list of blog articles that have done well anytime you type in a keyword into Ubersuggest? Something that looks like this.
*The screenshot has fake data… the real version would show real data with real-time results.
It would list out all of the articles that people have written in the past that contain the keywords you researched in both the title and meta description.
The results would then be sorted by:
- Social shares – which content got the most shares on social sites like Facebook and Pinterest.
- Estimated visits – how many visits is each article receiving from Google? And what are the keywords that each article ranks for?
- Backlinks – how many people are linking to each article? What are the URLs, their domain score, and even page score?
What if I showed you all of that in this “Content Ideas” report that I’m going to add to Ubersuggest?
Here are some more screenshots that’ll help describe what I am trying to create for you… this one shows keywords that a blog post ranks for.
And here is one that shows the web pages linking to a blog post.
Would it help you come up with better content topics to write about?
Why should you want this new Ubersuggest report?
When you write any type of content, as a marketer, you want to ensure that it gets the most amount of traffic.
The current tools will either show you how many social shares a similar article received in the past or how people shared content with specific keywords.
But that’s the problem… you aren’t presented with enough data, which means you are more likely to write content that doesn’t perform well.
See, social algorithms are much harder than they were in the past, which means you probably won’t get as many social shares as some of the other articles that have done well.
And SEO is also harder than what it was in the past, which means it won’t be as easy to get rankings.
By seeing content broken down by social share count, estimated visits (organic monthly Google traffic), and backlinks you will have the data you need to pick the right topic to write about. Because if you are picking topics that have a lot of all 3, the chances are that the topic is worth writing about and will do well.
Social shares will provide you that quick influx of traffic at the beginning. Backlinks will help you with referral traffic and over time help you boost your search engine rankings. And estimated visits shows you which keywords to focus on for that article.
And best of all, you’ll see over 100 content (topic) ideas so you’ll have a lot to choose from. I don’t know how long it will take to show you 100 ideas per keywords, but I do know I can do it well under 60 seconds. 🙂
I don’t know if you knew this but I already have half of what you can get from Buzzsumo built into Ubersuggest. This part is already live.
Did you know that you can enter a URL into Ubersuggest?
Then when you click on the “Top Pages” navigational button you can then see a list of all of the top articles and pages on your competitor’s site.
The results are broken down based on estimated visits a page receives from Google on a monthly basis, the backlink count, and the number of social shares each page has.
Just click “view all” underestimated visits and you will see all of the top keywords that drive traffic to that page.
And under backlinks, if you click “view all” you can see all of the sites linking to that page.
What do you think of this new content ideas report that I am trying to create?
In other words, something similar to Buzzsumo, but I will show you more results as well as show you who is linking to each of those articles and how many visits each article is generating from Google each month?
My goal is to make it easier to find ideas for your next blog post. And of course, increase the odds of you creating content that actually gets traffic and backlinks.
So, what do you think, should I release this free feature within the next 30 days?
And if you think I should do it, what other features would you want me to release?
Recuerda que en VisualMarketing, agencia de diseño y marketing digital, tenemos estos consejos, y otros más, en cuenta para brindarte el mejor diseño y estrategia de marketing con base en tu necesidad. Estamos mercado desde 2011 y desde antes en el mundo del diseño y contamos con la vasta experiencia de nuestros profesionales que harán que tu logo transmita los valores de tu marca. ¡Contáctanos!