Digital Marketing News: Influencers Try Escapex, Gating B2B Content, YouTube’s Quality Watch Time, & Pinterest Conversions
The post Digital Marketing News: Influencers Try Escapex, Gating B2B...
We Analyzed 912 Million Blog Posts. Here’s What We Learned About Content Marketing
The performance of key elements in blog posts was the subject of a recent study by Backlinko and BuzzSumo, pulling statistics from 912 million posts and sharing findings relevant to many digital marketers. Backlinko
Influencers and Instagram Stories: A Perfect Marriage?
Influencer marketers have increasingly turned to Instagram Stories, with 34 percent of content containing the #ad hashtag on the service being posted in the story format, one of several findings of interest to digital marketers in a new study. eMarketer
Aiming To Reward Your Best Customers? Amazon Wants To Get Involved. For B2B marketers
Amazon launched a B2B marketing service, Moments, a reward and loyalty-based program backed by the online marketplace giant looking to get an even larger share of the $27 billion annual fulfillment business. MediaPost
Twitter Is Tinkering With How Users Share Photos and Videos
Twitter has begun testing new methods for sharing images and videos with the rollout of a News Camera feature, allowing users to add color overlays and location information, the social firm recently announced. AdWeek
5 Consumer Trends That Are Shaping Digital Content Consumption
Consumer digital content preferences show a continuing rise in consumption habits, while patience for poor online customer experiences has fallen, just two of many statistics and trends of interest to marketers outlined in a new Adobe study. CMO
What B2B Firms Get Wrong About Thought-Leadership Content
Thought leadership digital content is in high demand and remains hard to find, presenting an opportunity gap, according to recent research data from a joint report from Edelman and LinkedIn (client). MarketingProfs
Forms Aren’t Dead: The State of Email Lead Capture in 2019
Email lead capturing and the tools, strategies, and results that marketers are using and getting are the focus of a new HubSpot survey, offering a number of helpful lead capture insights relevant to B2B marketers. HubSpot
Instagram, Twitch, and other platforms helped creators make nearly $7 billion, study says
Independent Twitch and Instagram creators achieved the largest increase in annual revenue, and among the top nine social platforms some 17 million U.S. residents earned a combined $6.8 billion, according to new report data. Mashable
Business Owners Can Now Reply To Reviews On Google Maps Desktop
Google has made it easier for marketers and business owners to reply to reviews left on Google Maps, doing away with the former need to reply from within a Google My Business account, the search giant recently announced. SEO Roundtable
Facebook and Google still offer the best value for mobile advertisers (Singular report)
Google and Facebook deliver the best return-on-investment (ROI) performance for mobile advertisers, while Snapchat and Twitter also made gains, according to new report data released by Singular. TechCrunch
ON THE LIGHTER SIDE:
A lighthearted look at the 7 types of marketing personas by Marketoonist Tom Fishburne — Marketoonist
The Reese’s Piece – How a series of creative ads helped Reese’s peanut butter cups—and later, candy-coated peanut butter candies—conquer the world. — Tedium
Emoji are showing up in court cases exponentially, and courts aren’t prepared — The Verge
TOPRANK MARKETING & CLIENTS IN THE NEWS:
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