Diseño grafico y web. Fotografia y video institucional. Marketing online

The Zen of Headline Writing


The headline is the molecular unit of optimization. If you can write a good headline, you already have a good understanding of the fundamental principles of marketing. Moreover, a headline represents one of the best ways for the marketer to achieve a major lift with a (dev-free) minor change.

In this interactive YouTube Live replay, McGlaughlin invites his viewers to submit headlines for live, immediate optimization as he demonstrates how to deconstruct a headline into its constituent parts and then intensify the force of its message. Learn the series of micro-yes(s) your headline should elicit from the customer before they reach the call-to-action.

We spend too much time working on the call-to-action and not enough time working on the headline. No one gets to the CTA if they don’t get through the top of the page.

— Flint McGlaughlin, Managing Director and CEO, MarketingExperiments

Related Resources

Copywriting: 5 common headline errors

How to Write Headlines That Convert

Recuerda que en VisualMarketing, agencia de diseño y marketing digital, tenemos estos consejos, y otros más, en cuenta para brindarte el mejor diseño y estrategia de marketing con base en tu necesidad. Estamos mercado desde 2011 y desde antes en el mundo del diseño y contamos con la vasta experiencia de nuestros profesionales que harán que tu logo transmita los valores de tu marca. ¡Contáctanos!

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13 April, 2019

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