How can B2B marketers adapt to the latest changes in search engine...
Google announces Google Marketing Platform Partners program
Google has been busy consolidating and refreshing its marketing partner offerings, with individuals, companies, and sales partners on its new approved-training list, combining Google Analytics Certified Partners and DoubleClick Certified Marketing Partners. MarTech Today
Facebook trials subscription tool to appease Instant Article publishers
On the heels of Facebook’s recent subscription Groups announcement, could the news that the social media giant is also testing subscription-based Instant Article signal a shift that digital marketers will need to adjust to? The Drum
Forrester issues first Wave report on Experience Optimization
“The Forrester Wave: Experience Optimization Platforms” report examining the continued consolidation of online testing, behavioral targeting, and recommendation practices in experience optimization, with Adobe garnering top marks. MarTech Today
Facebook starts showing all ads a Page is running
Facebook has introduced a new Info & Ads dashboard that shows all ads run including those on Instagram, Messenger, and partner networks, a move that may simplify certain tasks for some digital marketers. Marketing Land
Unveiling Translations in the LinkedIn Feed: Keep in Touch with Your Global Community
LinkedIn’s new “See Translation” feature brings post translation in 60 languages to the service’s users, offering interesting audience reach expansion to digital marketers. LinkedIn (client)
Instagram Rolls Out Video Chat, New Camera Effects And Topic Channels
Instagram has released several new features including video messaging, new camera effects, and topic channels on Explore, for users of its Android and iOS apps. How can digital marketers best use the new features? Forbes
Dove introduces a mark indicating its ad images are free of digital manipulation
Unilever’s Dove has put out a branding mark meant to signify that an advertising image is free of digital manipulation. Will the move represent a shift the use of such marks in the greater digital marketing universe? AdAge
B2B marketers are ‘generally unclear’ of what AI means, according to research
With 32% of marketers not confident in their knowledge of AI, and 54% only somewhat confident, greater understanding could be a worthwhile goal among B2B marketers. The Drum
Why publishers are ditching viral clips for long-form video series
Some publishers have found greater success with video series than with traditional clips aiming solely for viral popularity. What could a shift to episodic video publishing mean for marketers? Axios
Teens, YouTube and the rise of the micro-influencers
70% of teen YouTube audiences are more likely to be influenced by YouTubers, recent survey data shows. How can savvy marketers utilize these findings in campaigns targeting teens? The Drum
ON THE LIGHTER SIDE:
A lighthearted look at brand positioning, by Marketoonist Tom Fishburne — Marketoonist
1990, meet 2018: How far does 20MHz of Macintosh IIsi power go today? — Ars Technica
TOPRANK MARKETING & CLIENTS IN THE NEWS:
- Lee Odden — Pubcon Pro 2018 Featured Speaker: Lee Odden — Pubcon
- Lee Odden — IDMA 2018: Celebrating the best in the industry — Exchange4Media
- Lee Odden — It takes a Village — Digital Doughnut
- TopRank Blog — My 10 Biggest Mistakes in 10 Years as an Entrepreneur — Medium
What are your top content marketing news items this week?
Thank you for joining us, and we hope you’ll return next week for another round-up of the latest digital marketing news, and in the meantime you can follow us at @toprank on Twitter for even more timely daily news. Also, don’t miss the full video summary on our TopRank Marketing TV YouTube Channel.
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