Diseño grafico y web. Fotografia y video institucional. Marketing online

Unlock the Power of Your A/B Testing Program


Last week, we created a hypothesis together using the same four-step framework that MECLABS data scientists and analysts use when teaching businesses how to test their marketing ideas. Our YouTube live participants helped create a research question as the first step in an experiment to discover the impact of video thumbnails in an email.

In this week’s video, we share the results of that test and work with Flint to learn how to interpret data as we design a new test together using The Discovery Triad. This thinking tool leads us to dig deeper behind the data for further understanding of the customer’s mindset while working to create an effective hypothesis.

McGlaughlin emphasizes the importance of this step, stating:

“Any piece of marketing data that doesn’t help you predict behavior is virtually useless to you as a marketer.”

Related Resources

The Hypothesis and The Modern-Day Marketer

A/B Testing: Examples of a Good Hypothesis

Incoherence: The greatest failure in most testing programs and how to avoid it

A Behind-the-Scenes Look at Creating an A/B Test

Recuerda que en VisualMarketing, agencia de diseño y marketing digital, tenemos estos consejos, y otros más, en cuenta para brindarte el mejor diseño y estrategia de marketing con base en tu necesidad. Estamos mercado desde 2011 y desde antes en el mundo del diseño y contamos con la vasta experiencia de nuestros profesionales que harán que tu logo transmita los valores de tu marca. ¡Contáctanos!

Source link

9 May, 2019

0 Responses on Unlock the Power of Your A/B Testing Program"

Leave a Message

Your email address will not be published. Required fields are marked *

Palermo, Bs. As., Argentina: 0810 268 1865 | +54 (11) 60090865 | Cel: +54 (9) 15 6833-7441

Copyright ® 2017 VisualMarketing. Todos los derechos reservados.

Visit Us On TwitterVisit Us On FacebookVisit Us On PinterestVisit Us On YoutubeVisit Us On Linkedin
Skip to toolbar